Increasing awareness and consideration
Choosing the right supplier or partner is one of the most important decisions a business customer can make. We offer a range of videos that will help ensure that your brand is positioned as the obvious first choice.
Our promotional videos use proven televisual techniques to demonstrate who you are, what you offer and the benefits or working with you – both informing and engaging prospective customers. Our flexible product video formats can be used to excite your team at internal launch events and easily re-edited to demonstrate product features and benefits to both customers and consumers. We are also experienced in developing videos that bring professional services to life – using case studies and testimonials to educate and reassure potential clients that you’re the right choice for them.
Selling the complete holiday experience
As almost 60% of travel is now booked online it makes sense to capitalise on the huge popularity of online video to ensure that customers have an easy and entertaining way to help them decide where to visit. We understand that your customers aren’t just buying a hotel room or a week in your holiday property; they’re buying a complete experience. So rather than just producing simple video tours of your hotel or holiday home we create short, TV style, holiday programmes which bring the whole experience to life in an inviting way.
Our videos certainly do a great job of highlighting the best features of your hotels or property – but, just as important, they also provide lots of reasons to visit the areas in which you’re located, and offer plenty of exciting ideas of what to do while on holiday.
E-commerce video made easy
We offer a range of e-commerce solutions; from simple product videos to innovative branded online TV shows. Our product videos are designed to increase basket size and improve conversion by bringing out the character and benefits of products in a way that anticipates customer’s questions – and a way that photos just can’t match. We help bring brands to life by creating compelling and affordable e-commerce TV programmes – using recognisable television style formats, studio based filming and live editing. Our creative formatting ensures that your programmes will be as fast paced and entertaining as conventional TV – driving an instant connection with your brand and engaging your audience for longer.
We can integrate click-to buy links into your programmes to improve conversion and drive significant sales uplifts. We use social media links to enable customers to share your programmes with friends and even engage in live Q&A.
Influencing internal conversations
As the growth of mobile communications and social media drives ever more peer-to-peer information sharing, internal marketers have an unparalleled opportunity to positively influence employee conversations by creating relevant content for teams to share. It’s no surprise that over 70% of internal communications professionals plan to increase their use of video for internal communications. It is hugely popular, instantly accessible worldwide on any device, and can communicate large amounts of complex information quickly and simply to busy staff.
We create powerful video solutions for a wide range of internal communications purposes. From inspiring CEO briefings, to informative induction and training videos designed to drive business wide best practice, we help you to share key messages in a way that provides the information, entertainment and personal experience that your team increasingly expects.